Managing web content and
digital assets better with an open solution As one of the largest recruitment advertising agency in
the United States, Recourse Communications serves the needs of some
of the largest organizations on the planet, including Sprint, Liberty
National and MCI. Netsoft Global Services designed and delivered
a complete web and enterprise content management solution built
on open source technologies in record time, enabling RCI to manage
its digital assets better, and present a coherent, consistent view
to its thought leadership content at its website.
Business Requirements
As a growing organization serving the needs of some of the largest
corporations worldwide, RCI’s digital media and content assets
were scattered across the organization, with no central strategy
in place to manage these assets in an organized way, across the organization.
The result was a disconnected architecture where its marketing strategy
was not in line with its content presentation across the web. The
need was for a solution that would enable it to better manage its
digital content assets across the organization and to enable better
planning, execution and control over its content-related processes.
The Netsoft Solution
Since some previous assignments had already setup a strong relationship between Netsoft and RCI, our consultants quickly got together with RCI to
design a solution that would not only mitigate key pain points,
but also establish process guidance to enable enterprise-wide
content management in line with RCI’s business objectives.
As a result of our solution at RCI, information resources are better
managed, and content approval and publishing lifecycle are significantly
shortened.
Driven by the need to reduce not only the initial outlay for the
CMS initiative, but also to design a solution that was open and
platform-independent, our team considered a number of open source
CMS solutions as possible framework candidates. But the complexity
and scale of the implementation required by RCI’s business
model left a lot to be desired in off-the-shelf CMS solutions. As
a result, our team designed a custom solution architecture on the
Linux platform, with structured PHP as the programming environment
and MySQL 4 as the core database engine. Using a web-service driven
architecture where content provider components and content consumer
interfaces are logically segregated, our team implemented a clean
separation between the design and content assets.
The solution offered RCI unique capabilities to create, manage,
and publish content on its website and manage its digital assets
in a structured way. The easy-to-use non-technical interface provides
a variety of content authoring options, from fill-in-the-blank forms
to in-context editing of web pages and integration with common desktop
applications. Power users have advanced capabilities to manage
highly available, distributed web site infrastructure, with a role-based
access.
Key Benefits
Netsoft’s enterprise content management solution to RCI provided
the organization with the following key benefits:
Reengineer Survey Management Infrastructure
to Support Wed-based, OnDemand Application Service Delivery
Model
Develop and Support New Deployment Channels
based on Mobile Devices
Simplify ongoing Operations Management
by consolidating Licensing, Customer Management, Customer
Service and Administrative Tasks in a Common Application Model
24x7 Support and Maintenance Services
As Phil Blake, Director of IT
at Recourse Communications, Inc. puts it, “Before we worked
with Netsoft on designing our digital asset and web content management
system, our internal processes and media assets were out of line
with our strategic marketing objectives. With multiple versions of key
documents, lack of any auditing capability on content changes and
simply no well-defined process for managing the web content, it
was an uphill battle every day.
Since the time we have implemented this solution, we are able to bring our
web strategy in line with our marketing needs, present a better
and cohesive content strategy that our clients and users can relate
to, and above all, we are able to actively manage our digital assets
like never before. Our ROI from this outsourcing engagement has
been simply amazing!”
RCI has since gone live with its website and has seen significant
improvements in hit rate and user feedback.
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